Tommy

The Appetite · Episode 41

Algorithmic Validation Appetite

1,876 words

Tommy the Hamburger is diagnosing the Appetite. This is about hunger, not the kind in your belly, but the deeper cravings that run people without their permission. The need to be seen, to belong, to dominate, to disappear, to be told yes. Every stupid, vicious, pathetic thing people do starts with some version of wanting, so let's cut this motherfucker open and see what's actually moving. You can see algorithmic validation hunger in the second after somebody posts, when their body has not left the room but part of their mind has already sprinted into the feed to wait for judgment. They set the phone down, pick it back up, lock it, unlock it, refresh, pretend they are not refreshing, then refresh again. A quiet meal becomes a notification perimeter. A joke, a selfie, a grief post, a work win, a little clip of the dog, a political opinion, a thirst trap, a family photo, whatever it is, now has to pass through the invisible tribunal of hearts, likes, saves, shares, comments, view counts, and the weird dead silence that feels like social suffocation when the numbers come in wrong. The hunger here is algorithmic validation appetite, the craving to have selfhood confirmed by platform response. It wants metrics to behave like witness. It wants engagement to stand in for care. It wants reach to feel like relevance and silence to stop meaning erasure. It takes a very old human need to be seen and runs it through a machine that can quantify attention, ration it, distort it, and sell it back to people one refresh at a time. This appetite grows because the platforms do not merely host expression. They reorganize what expression feels like. You are no longer just saying a thing. You are saying it into an instrument panel. The machine tells you how visible you were, how sticky you were, how desirable, how provocative, how loopable, how rankable. For a nervous system already primed by loneliness, competition, unstable work, social comparison, and the general humiliation carnival of modern life, that is dangerous as hell. The platform offers measurable acknowledgment in a world where most real acknowledgment is inconsistent, slow, and hard to trust. The appetite bites early for exactly that reason. A kid posts a drawing or a face or a dumb thought and learns in one ugly lesson that some versions of them get numbers and some versions do not. An adult posts a work update, a joke, a body, a relationship, a pain flare, a political take, and watches the reaction shape what seems worth saying next. The machine trains people to sort themselves by performance. Not just what do I feel, but what version of what I feel is likely to travel. Fuck me sideways, that is a brutal little education. The reward is obvious and immediate. A post pops. The phone lights up. Distant people appear to care. Maybe strangers pile on with praise. Maybe mutuals rush in. Maybe the video takes off and a person who felt ordinary at noon feels electrically real by dinner. The body gets a hit of relief: I landed. I registered. I was not thrown into the void. For people living in precarious emotional economies, that relief matters. A lot of them are not addicted to vanity so much as addicted to interruption of invisibility. But the problem is that the machine never offers stable witness. It offers variable witness. That variable reward makes the appetite so adhesive. One post disappears. The next one catches. One story gets ignored. The next gets a flood. One week you feel magnetic. The next week you feel algorithmically buried. A stable loving gaze would calm the appetite. This system keeps it agitated on purpose. It teaches people to keep experimenting on themselves until they find the version that the feed will bless. Expression becomes behavioral conditioning that way. First distortion: people start confusing legibility with truth. The post that performs becomes the version of reality that feels most real because it was the one the crowd echoed back. Sadness starts getting shaped for sympathy. Anger starts getting sharpened for spread. Beauty gets optimized for retention. Politics gets flattened into what clips best. Even sincerity can become performance once the person learns which kinds of vulnerability convert. The appetite does not just want to be honest. It wants honesty that scores. Second distortion: silence starts to feel like evidence against your worth. A person whose post gets no traction does not simply think, "well, that one did not land." They think, maybe I am boring, ugly, behind, irrelevant, losing it, washed, forgettable, shadowbanned, socially dead. The appetite translates low engagement into existential data. That is also why the same person can know intellectually that the platform is arbitrary while still feeling emotionally crushed when the numbers slump. Third distortion: life starts getting lived toward documentation. Meals, outings, workouts, grief, romance, politics, style, art, even private jokes begin passing through a hidden question: is this postable, and if so, in what format? The appetite does not merely want the experience. It wants the experience plus proof that the experience landed socially. Once that pairing gets locked in, an unposted life can start feeling underlived even when it is richer than the posted one. This is where people begin acting like little content extraction crews inside their own existence. They take more photos than breaths. They interrupt conversation to capture it. They write captions in their heads while events are still happening. They start noticing their own face from the outside before they notice whether they are actually having a good time. The appetite colonizes attention itself. Then come the uglier mutations. Engagement bait. Fake intimacy. Rage farming. Disaster posting. Body dysmorphia with analytics attached. Shopping as visibility maintenance. Manufactured controversy because outrage travels. Emotional oversharing because pain pulls comments. Strategic under eating because the thinner body performs better on camera. Strategic overstatement because nuance dies in the scroll. The appetite always claims it is just adapting to the platform, which is partly true, but adaptation can still turn a person into a fucked up little brand consultant for their own wounds. It also warps work itself. Creators, freelancers, artists, small businesses, and media workers get pushed into a humiliating split where they must produce actual value and simultaneously game the machine that decides whether anyone sees it. The painter becomes a content scheduler. The writer becomes a thumbnail engineer. The baker becomes a daily lifestyle narrator. A person may love the craft and still end up hating the delivery system so much that every act of making gets stained by distribution anxiety. Even off the clock, they are never really off. Every lull feels like a visibility leak that somebody else is using to climb over them. Who gets hurt? Start with the person chasing the numbers. Sleep gets shredded by constant monitoring. Mood gets tied to statistics they do not control. Self respect gets outsourced. Attention span gets carved into tiny baitable chunks. Creativity narrows because experimentation without guaranteed reward feels too expensive. Young people build their identities on moving sand. Adults with jobs, partners, and kids start living with one eye permanently tilted toward the feed. Bodies become marketing surfaces. Grief becomes content. Friendship becomes audience segmentation. Then there is the collateral damage on other people. Friends get used as props. Children get posted before they can consent to the archive swallowing their faces. Partners end up dating someone who is half with them and half with the imaginary crowd. Whole communities get emotionally deformed because what rises is not what is wisest or kindest but what is stickiest. Platform logic trains people to mistake reaction for relationship and visibility for value, and those mistakes leak everywhere. It also quietly sorts people into rank. Who gets seen, who gets boosted, who gets treated like a tastemaker, who gets ignored, who starts self censoring because the last honest post died on contact. The appetite teaches people to pre reject themselves before the crowd even has to do it. They shave off the odd parts, the slow parts, the ugly parts, the politically risky parts, the uncool parts, because they have learned the machine is not a mirror. It is a filter with a payroll behind it. After enough repetitions, people do not just chase validation. They start editing their own souls for distribution. The ethical tension is ugly because some people genuinely do need the platforms. Artists use them to reach audiences. Workers use them to get jobs. Organizers use them to mobilize. Small businesses use them to survive. Marginalized people use them to find each other and to break silence that older gatekeepers enforced. This appetite is not detachable from livelihood or community in a simple way. It is easy to sneer at people for wanting likes if your rent and your relevance were never routed through the same machine. But that does not make the appetite harmless. It means the trap is socially integrated. The question is not whether wanting response is pathetic. Of course it is not. Human beings are response shaped creatures. The question is what happens when response gets mediated by systems built to maximize compulsion instead of care. A healthy form of witness would make people more solid, more particular, less desperate to contort. Algorithmic validation does the opposite. It makes them calculate. It makes them monitor. It makes them treat public reaction like a weather report on whether they are allowed to feel real. And the machine loves people most when they are most unstable in that way. If you already knew your worth in a deep, embodied, unmarketable sense, the platform could not jerk you around so easily. But if part of you is still starving to be noticed, still aching for social proof, still terrified of being forgettable, then every spike and drop becomes an opportunity for the machine to tutor you harder. Post again. Reveal more. Sharpen it. Simplify it. Sexualize it. Anger it up. Turn yourself into something the feed can sort faster. The real appetite under all this doomscrolling, posting, deleting, reposting, checking, spiraling, optimizing, and fake casual "just sharing" is the hunger to have existence mirrored back by a quantified crowd. It is the craving to make uncertainty about your worth briefly shut the fuck up when the numbers rise. It is very human, which is why the platforms make so much money from it. Algorithmic validation appetite does not merely produce vanity. It produces a life organized around intermittent proof that you count. The real hunger underneath this behavior is not popularity by itself and not attention by itself. It is the craving to have selfhood confirmed quickly, publicly, and measurably enough that doubt goes quiet for a minute. That hunger changes the read because the posting, deleting, checking, optimizing, and spiraling stop looking like simple narcissism and start looking like a person trying to secure reality from a machine that only knows how to offer unstable witness. That's the Appetite. Every behavior is a fucking hunger signaling once you learn how to read it, and once you see the craving underneath, the excuse on top starts sounding a lot less convincing.