The Loop · Episode 64
Pandemic Profiteers
1,934 words
Tommy The Hamburger is in The Loop. This is the part where the trap already knows your fucking name. The hour, the smell, the excuse, the reach for the same poison. The same shit, the same job, the same fight, the same goddamn turn back into the motherfucking grinder. Listen closely while I crack open the cycle, show you where it hooks right the fuck in, what it takes, and why people keep feeding the system, even when they know exactly how it ends.
The first thing that comes back is the smell. Bleach. Hand sanitizer. Cardboard. Rubber gloves warming under fluorescent lights. That sharp fake clean smell that says emergency before anybody even opens their mouth. Then comes the headline. Shortages. Surge. Hospitals overwhelmed. Supply chain disruption. Emergency authorization. The words change a little each time, but the body hears the same thing underneath all of them. People are scared. Somebody is about to make a fortune.
That is the trigger in this loop. Not the illness itself, not at first. The trigger is the moment fear becomes inventory. The moment masks stop being masks and become units. Oxygen becomes leverage. Tests become margin. Antivirals become market position. Disaster flips over on the table and all the sharp eyed bastards in pressed shirts start asking how much they can charge per breath while still calling themselves essential.
I know how fast it moves once that switch flips. One day everybody is talking about risk and readiness and doing the right thing. Next day some supplier you never heard of is sitting on a warehouse full of needed shit and acting like extortion is just a lively response to market signals. Hospitals beg. Families panic. Small clinics start cutting corners because they cannot afford the marked up version of what they need to keep people from drowning in their own lungs. Some asshole on a conference call says demand is unprecedented like that magically scrubs the blood off the invoice.
Then the routine starts in earnest. First they hoard. Then they stall. Then they jack the price, slap a new label on it, call it innovation, land an emergency contract, blame logistics, and sell the same fear back at a markup. That is the grind. A crisis cracks open and the profiteers climb in like roaches rushing a kitchen light. They buy up masks, gloves, oxygen tanks, swabs, sanitizer, generators, anything people need while they are scared and not in a position to bargain. Then they sell it back at prices that would have sounded insane two weeks earlier. Because when people are desperate enough, the line between price and ransom gets real fucking thin.
And fuck me sideways, the same script works every time.
There is always some smooth motherfucker on television talking about resilience while his company stock climbs off the back of panic. There is always a new shell company with patriotic branding and no real track record landing a fat emergency contract because the system gets real flexible about standards when money needs to move fast and accountability needs to move slow. There is always some public line about serving communities while the private line is all about urgency premiums and temporary cost structures and strategic pricing. It is the same corpse with a fresh tie on it.
The false hope in this loop is that the pain is temporary and therefore the gouging will be too. People tell themselves this is exceptional. Just for now. Just until supply stabilizes, just until the next shipment, just until the emergency order clears. But the profiteers do not see an exception. They see a training opportunity. They learn how much fear can bear. They learn how long outrage lasts. They learn that if the crisis is big enough, the public will thank them for the privilege of being robbed slowly.
The bodily cost hits everywhere at once. Nurses reusing masks until the straps snap. Drivers hauling oxygen or refrigerated medicine on no sleep because there is money in the rush. Families scrubbing groceries in kitchen sinks while bank accounts shrink. Sick people checking their own pulse and wondering if they can afford the test, the ride, the room, the prescription, the refill. Store clerks standing all day behind taped lines and plexiglass breathing through cloth while some executive far away calls them frontline assets in a shareholder letter. Everybody else's nerves get ground into powder so a handful of ghouls can call it a strong quarter.
And the house learns fast. If one angle gets ugly in public, they rotate. If masks become politically hot, they shift to testing. If testing gets exposed, they move to freight. If freight gets squeezed, they run for software, tracking, logistics, surge staffing, emergency consulting, compliance tools, billing support, cleaning services, recovery subscriptions, government contracts, private donations routed through five clean hands before they land in a dirty pocket. That is why this loop is so nasty. It is not one scam. It is an ecosystem of respectable looking parasites adapting in real time.
The little people inside it get wrecked in all the usual ways. A shop owner pays triple for gloves and cannot make payroll. A family buys overpriced home tests because their kid has a fever and the grandparents were just there yesterday. A clinic delays care because the supplies quoted this morning cost more by lunch. A warehouse worker gets called essential and still cannot afford the protective shit his employer keeps locked in a manager office. Everybody gets told we are all in this together while the invoice says otherwise.
Then come the contracts. Jesus Christ, the contracts. Emergency procurement is where the loop fattens up nice and greasy. Rules loosen. Oversight gets waved aside. Speed becomes the alibi for all kinds of theft in a suit. Somebody who sold novelty tumblers last year is suddenly brokering ventilators. Somebody's cousin's consulting shop is now an authorized distributor of miracle supplies nobody has seen in person. Money starts moving before the goods do, and sometimes the goods never really do. A truck arrives with unusable trash. A shipment fails inspection after half the budget is gone. The company folds, the principals reappear three months later under a new name, and the same agencies talk about lessons learned.
That is the reset. Not justice. Never justice. Just paperwork, apologies, maybe a hearing, maybe a stern article, maybe one sacrificial idiot getting blamed for a culture the board itself fed with steak knives and bonuses. The public is exhausted by then. The dead are dead. The sick are trying to get upright. The workers are burned down. The next emergency is already pacing outside. So the system exhales, renames the process, updates a few procurement rules, and leaves the profit logic untouched. Which means the next crisis comes pre greased for the same bastards.
What makes this one extra filthy is how moral language gets used as wrapping paper. Serving the nation. Protecting communities. Supporting health systems. Accelerating access. All that polished garbage gets hauled out while somebody is calculating whether one more turn of the screw will still look patriotic under studio lights. The profiteers are not even hiding behind greed anymore. They are hiding behind virtue theater so thick you can smell the stage paint.
I have seen the smaller local version too, not just the giant boardroom model. A contractor buying sanitizer drums cheap and rebottling them at ten times cost. A landlord passing through "extra sanitation expenses" while doing no such thing. A funeral home quietly stacking new fees onto grief because families are too shattered to argue. A motel near a hospital tripling rates because people with sick relatives need somewhere to sit down and cry. It is the same loop with the same filthy instinct. Find the point where human vulnerability cannot negotiate and put a price tag right there.
That is why this loop survives every time. Because disaster strips away the polite fiction that profit has limits. The emergency does not create the greed. It reveals how little stands between that greed and public policy once enough fear is in the air. It reveals who can wait, who cannot, and who gets rich translating that gap into premium service tiers and expedited options and temporary surcharges and all the other pretty little labels for predation.
People always say later that nobody could have seen it coming. Bullshit. Everybody could see the pattern after the first wave, maybe the first week. Somebody hoards. Then somebody gouges. Then somebody wraps it in legal language and gets praised for agility while somebody else gets buried. Then the cameras move on, but the machinery stays warm and ready for the next outbreak, the next wildfire, the next flood, the next shortage, the next chance to bill suffering at a premium.
And the ordinary body remembers. Even now if I smell strong sanitizer in a crowded place, some ugly little wire still tightens in the chest. Not just because of sickness. Because of the whole market of sickness. Because I remember how fast the world turned triage into commerce and then asked to be admired for efficiency. Because I remember who got called heroes and who got paid like meat. Because I remember watching fear become a pricing strategy in real time.
That is the stupidest and saddest part. Everybody says never again while leaving the same incentive structure in place. Nothing with enough teeth to scare the next boardroom. Nothing that makes catastrophe profiteering feel dangerous to the people cashing in. Just more resilience talk, more emergency planning decks, more smiling assholes telling us the system is stronger now right up until the next time it starts feeding on us again.
And the next time does not even need to be the same kind of emergency. That is how universal this filth has become. One season it is masks and oxygen. Next season it is generators after a storm, motel rooms after a flood, bottled water after a pipe failure, antibiotics during a shortage, baby formula when supply gets tight, temporary housing when smoke or fire drives people out. The faces change. The product changes. The slick presentation changes. But underneath it is the same rotten little prayer. Please let people stay scared long enough for the markup to stick.
That prayer gets answered way too damn often. Not because people are weak, but because they are cornered. Sick people cannot comparison shop. Families evacuating do not negotiate like rested consumers in a bright showroom. A hospital manager short on gloves does not have the luxury of making a point with procurement ethics while staff are reusing gear in hallways that smell like bleach and panic. That trapped feeling is part of the business model. If the buyer has time, the gouge looks ugly. If the buyer has no time, the gouge starts wearing the costume of necessity.
So the next time the smell hits first and the headlines start barking about shortages and emergency response and temporary measures, I already know the rest of the song. One bastard is buying low off panic. Another is selling high off grief. Somebody in a clean shirt is treating a public wound like a VIP entrance to a quarterly bonus. The bodies pile up, the margins widen, the apologies get drafted, and the wheel turns one more notch.
That's the Loop. You don't beat it by naming it once. You beat it by catching the click before the next turn, but most poor motherfuckers never do. The trigger is already warming up.