Would You Rather · Episode 15
Focus Group Smile
1,918 words
Get ready, Tommy the Hamburger is about to twist your motherfucking brain. You're going to get two choices, and an examination of the fucking thought process behind both. Shit's about to get detailed and complicated, so you better pay attention.
All right. Here is the motherfucking dilemma.
Would you rather train your smile to match focus group data so it lands exactly right on strangers and every motherfucker with an opinion poll, or keep your raw grin untouched while every real smile you make sends a live alert and video feed straight to your ex?
I am standing in a studio that smells like hairspray and stale coffee with printer heat cooking dust into the air. One wall is covered in giant paused mouths. Somebody has scribbled junk across them until the whole room looks like a dentist office designed by marketers. Across from it there is a row of docked phones sitting upright with their screens dark, like they already know they are built for something predatory. A behavior analyst keeps circling me with a tablet, watching my cheeks harder than he watches my eyes. An app rep in a silk shirt keeps glancing at those phones like he is waiting for my private life to chirp for him. Fuck me sideways, this place is built around the idea that a smile is too valuable to leave in human hands.
The left side wants to optimize the grin until strangers trust it on sight. The right side wants to keep the grin real while shoving every honest smile into my ex's pocket the second it happens. One side rewires the expression. The other side punishes it with surveillance. That is the trap.
The analyst starts first because these neat little freaks always do. He keeps talking about warmth cues and audience response, like he is reading weather updates for a disease. He says my natural smile is inconsistent, then starts pitching calibrated timing and wider appeal like he is fixing shelf placement. I want to crack his tablet in half and make him eat the glass. He is not talking about joy. He is talking about conversion. He wants to shave the weird off my face until strangers feel safer buying whatever the room wants to sell them.
The app rep sounds smoother, and that somehow makes him filthier. He keeps saying the feed preserves honesty, then he starts babbling about unresolved emotional ecosystems and deserved visibility. What he means is much simpler than his rotten little phrasing. Every time something actually lands and I smile for real, my ex gets a live notice and a live look at the moment. Not later. Right then, with the room and the face still warm around it. He wants the past to sit in the present with a premium seat and a clean interface.
If I take the focus group side, the body pays in a quiet way first. Nobody cuts skin or straps me to a table. That almost makes it worse. They study how the cheeks move, then teach the corners of the mouth where to land and how long to stay there. The eyes get trained too, because these parasites know a dead mouth only works if the eyes help lie for it. Keep doing that enough and the training starts showing up before the feeling does. That is body cost even without blood. The face starts checking the chart before it lets the moment out.
That kind of damage is sneaky. A clean laugh becomes one more place where the rehearsal sneaks in. You feel something funny, but the mouth arrives with the approved route already half loaded. The cheeks pull a little too evenly, and the eyes remember their assignment. Even when the feeling is real, the expression starts wearing a uniform. That is a nasty kind of mutilation because it leaves the flesh in place while sanding the spontaneity right out of it.
The analyst keeps trying to sell that as empowerment. He talks about refined authenticity like he expects me not to hear the sewage inside the phrase. Authenticity does not need refinement from a bastard with a dashboard. What he wants is Tommy's grin after the sharp parts are filed down, with less danger in the face and more reassurance for a room that has done nothing to earn it.
Emotionally it rots fast because joy hates supervision. The second I know the smile has been trained, every good moment picks up a second question. I start wondering whether it was actually mine or whether the conditioning got there first and nudged the grin into place before the feeling finished arriving. That doubt gets its dirty fingers into every good second. It does not kill joy outright, but it keeps nicking it on the way out.
Socially it gets weird in a different way. At first the new smile might work better on people who like things smooth. Fine. That is exactly what the training is for. But real people can smell studied warmth once enough time passes. Friends start noticing the layer on top, and lovers notice too. The smile lands cleaner, yet somehow means less. It reads well and tastes fake. That is the whole business model in one ugly little bite.
Still, there is one real advantage on that side and I am not going to lie around it. The trap stays in my own face. That means I can fight it from inside the same room. I can drag the grin too long or throw a nasty little flash in the eyes right after the approved warmth hits, then keep twisting their precious calibration until it reads wrong on purpose. If the machine lives in the mouth, the mouth can still bite the machine.
Now look at the ex feed side. It promises a raw grin with honest timing, and that all sounds lovely until the filth underneath stands up. Every real smile sends a live alert and a live video feed straight to somebody I used to love. That means joy no longer arrives alone. Every time the face opens clean, the past gets invited in without my consent. Every good second grows a third chair and a stale witness.
The body cost there is vicious because the face learns punishment fast. Smile once and a ghost gets notified. Smile again and the body remembers. The whole thing starts locking up because expression has become exposure, with the jaw tightening and the mouth hesitating until headaches settle around the temples. You start rationing visible happiness without even deciding to. That is what surveillance does to a body. It turns a simple action into a checkpoint and then calls the damage awareness.
Emotionally it is much worse than the focus group side because the past knows where to cut. A market analyst can make me fake. Fine. My ex can poison the actual moment just by receiving it. It could be a laugh with somebody new, or one exhausted grin after a week that tried to kill me. The second that feed fires, the moment stops being fully mine. The past sits down at the table and starts eating from the same plate.
The app rep calls that accountability. Accountability for smiling. Think about the level of sewer mind it takes to build that sentence and say it with a straight face. He wants my expression to remain emotionally taxable long after the relationship is dead. He wants happiness to keep producing evidence. That is not honesty. That is trespassing with software and a monthly subscription.
Socially it poisons every room around me. Nobody new wants their date night turned into a push notification for some old relationship. After a while the damage gets more general than that, because the whole room starts bending around the fear that one big grin might wake a phone on the other side of town. The room starts carrying one invisible guest that everybody can feel even if they do not know why. That is how stalking systems spread their stink. They do not need to touch each person directly. They just bend the whole atmosphere around one invasive rule.
The system cost is worse still, because once one ex gets smile rights, every other parasite starts building a case. Anybody with a control problem would want in if they could tell a persuasive story about unfinished impact. Soon the face does not belong to the person wearing it. It belongs to every bastard who can make that case sound responsible. That is not connection. That is a society built out of little entitled ghosts.
Then the room confesses all by itself. One of the test screens glitches and plays a clip that actually gets me. I grin before I can stop it. On the analyst side, the trust numbers jump and he lights up like he just heard a slot machine pay out. On the ex feed side, the docked phones flare awake and the app rep leans toward them with that hungry little look only predators get. There it is. One side scores the smile. The other side hunts it. That is the whole difference between rotten and rabid.
So I run the futures clean. Focus Group Smile means I walk around with an expression that has been tuned by cowards. I hate that whole setup, from the smoothness of it to the fact that a room full of shoppers and soft handed idiots helped decide how my joy should land on a stranger's face. But the fight stays inside my own skin. I can corrupt the calibration and ruin the numbers. Most important, the past stays outside the door.
Ex Feed Smile means every honest grin becomes a leak in the hull. Every joke or little flash of relief gets routed through somebody I no longer owe a fucking thing. That means the body learns to clamp down on joy just to keep a line closed. That is the slower death. It is not about embarrassment or awkwardness. It is self censorship of happiness until the face starts acting like a guarded building.
That is the hinge. I would rather wear a trained smile I can sabotage than let an old relationship build a surveillance tower inside my own good moments. I can still fight a productized mouth from inside the mouth itself. I cannot keep joy alive if every real grin invites a ghost to dinner.
So I choose Focus Group Smile.
I choose Focus Group Smile because a grin polluted by market data is still better than a live alert system turning every honest smile into fresh meat for my ex. The focus group side is vile. I know that. It takes one of the simplest human expressions and sands it into safer little curves for strangers who want warmth without any teeth in it. But the other side is worse because it turns present joy into monitored traffic for the past and teaches my own face to fear its good moments. That losing side is a humiliation machine with notifications all over it. Let the analyst have his data if he needs it that badly. I will poison it from inside the smile itself. The app rep can choke. My ex can stay outside the room. I will take engineered charm over emotional surveillance every time.
That's the fucking verdict. I made the call, and if your brain still works, you know where this lands.