Tommy

Would You Rather · Episode 27

Cousin Wellness Cult

2,315 words

Get ready, Tommy the Hamburger is about to twist your motherfucking brain. You're going to get two choices, and an examination of the fucking thought process behind both. Shit's about to get detailed and complicated, so you better pay attention. All right. Here is the motherfucking dilemma. Would you rather invest in your cousin's fucking wellness cult, smile through the sales pitch, and help him bottle false hope for profit, or expose the whole motherfucker scam and become the designated villain at every reunion until somebody dies? I am standing in a rented event room that smells like lavender oil and citrus spray, with stale carpet and hot extension cords sitting under that sour human smell people get when they are trying too hard to act calm while money is leaving their pockets. Folding tables are covered in supplement jars and crystal bowls, with branded journals and silk eye masks beside neat little signup stacks printed in forgiving colors for unforgiving purposes. My cousin is gliding through the room in white linen and expensive teeth, touching elbows like he is blessing people instead of prospecting them. Two aunts are guarding the back table where the starter kits are stacked. One uncle is nodding along like he finally found a religion that pays commission. My phone is in my pocket with screenshots, payment records, refund complaints, and enough ugly arithmetic to crack the whole room if I decide to read it out loud. Fuck me sideways, one side makes me an accomplice. The other side makes me the family problem on purpose. Nobody here will call it a cult. That is how you know it is one. They call it a healing circle. They call it a reset practice. Then they pile on the soft fake language that makes grift sound medicinal. Underneath all that perfume it is the same old structure every time. Somebody finds hurt people. Somebody tells them relief is finally available. Then relief comes in tiers and subscriptions, with retreats and referral bonuses waiting right behind the monthly auto renewals that somehow never fail when a widow's card is on file. The whole thing is exploitation wearing a robe made from pastel affirmations. If I choose to invest, then I put money in, lend my face to the project, repeat enough of the language to keep the family calm, and become one more reassuring voice helping my cousin turn fear and loneliness, then body shame and financial desperation, into steady recurring revenue. If I choose to expose it, then I drag the numbers out under bad fluorescent truth, tell everybody exactly what the structure is doing, and accept that from then on half the family will treat me like I took a bat to grandma's china just because I refused to let this idiot sell serenity by the bottle to people who trust our last name. That is not support versus criticism. That is complicity versus exile. The investment side has a real seduction to it, and I am not going to fake being above it. Family pressure works because peace is worth something. If I buy in, at least for now the room stays warm. My cousin keeps calling me brother. The aunts stop giving me those little wounded looks, and nobody corners me at Thanksgiving to ask why I am always so suspicious when everyone else is finally trying to build something positive. There is always a narcotic quality to temporary harmony in a family that usually runs on strain. Put enough candles out, diffuse enough oil, call everybody healer one more time, and even a nasty scam can start feeling like community from the outside. That is the false hope. The cult never says join me because we can monetize distress together. It says join me because we can heal together. It says your cousin finally found his purpose and the room needs believers, not cynics. It says maybe the products work for some people and maybe the business side is just how modern wellness survives. Maybe if I invest early, I make money and nobody gets hurt badly enough to notice. Maybe if I stay close, I can soften the worst edges. Maybe I can keep him from preying on the truly desperate by steering the pitch toward the merely gullible. That is how a decent person gets coaxed into holding the ladder for a bastard climbing into somebody else's lungs. The body cost on that side would hit almost immediately. These rooms are designed to melt resistance before the real ask arrives. The diffusers stay running. The music stays low, and everybody speaks in warm slow rhythms like urgency itself is a symptom to be corrected. It works on the nerves. The body starts getting drowsy and defensive at the same time. If I invest, every meeting after that becomes a physical split. My smile says yes. My stomach says something is rotten, and my shoulders start holding the lie while the mouth tells another scared person they deserve abundance and clean energy if they just trust the process long enough to set up recurring shipment. That kind of split lives in the spine. Emotionally it is worse because investment is never passive in a family scam. The second I put money in, I become usable. My cousin would not just want capital. He would want endorsement. He would want my face in the room, my testimony, my soft introduction to the vulnerable cousin who just got divorced, the aunt who cannot sleep, the family friend whose blood work came back bad, the widower whose whole life is one giant open wound looking for language. That is what makes this kind of thing especially filthy. The scam borrows existing love and repurposes it as infrastructure. If I join, I stop being merely deceived. I become one of the hands moving the product toward people who still think my concern for them is not for sale. Socially the whole family turns into sales territory. Barbecues become recruiting pools. Funerals become list building. Birthday dinners become subtle little screening sessions where somebody asks who has been feeling stuck, heavy, inflamed, disconnected, under supported, all the keyword nonsense that means a pitch is loading. Once I am in, every ordinary gathering gets a second skin under it. Somebody is always being evaluated for how lonely they look, how soft they seem, how persuadable their pain might be. There is no clean affection left in a room where every conversation can become onboarding. Then the machine itself starts demanding more. One membership tier is not enough, so another appears. One retreat is not enough, so now there has to be an elite retreat, then a facilitator track and some premium blend with an ambassador program hanging off it. These structures always professionalize the appetite. By the time everybody finally admits the cousin is not just passionate but predatory, there are payment systems and legal shells, with disclaimers and affiliate codes wrapped around enough self protecting language to keep the core grift breathing long after the first cracks show. Still, I have to admit the investment side offers one thing the exposure side will not. Immediate peace. Fake peace, yes. Perfume peace. Liar peace. Fine. The room stays intact a little longer. In families like this, intact can feel like mercy if you are tired enough. Now let me get to exposing it, because the right side is still the side that burns. If I blow the thing open, I do not just accuse my cousin of being crooked. I accuse the whole family atmosphere of helping him. That means the aunts who kept bringing in their church friends because the room made them feel special, the uncle who saw the numbers were absurd and still took his cut, and every cousin who joked privately about the cult voice while still posting product links because they liked the commission. That is why truth hits so hard in families. It never lands where it first appears to land. It splashes. The body cost here is not foggy. It is raw social threat. Expose the scam and my pulse stays elevated for weeks. Every text buzz becomes incoming blame. Every holiday invite becomes a possible ambush with sweet potatoes on the side, and every parking lot outside a reunion becomes a place where I have to sit in the car for ten extra seconds and talk my own hands down before going inside. Bodies are not built to handle ongoing tribal hostility cleanly. They start bracing early. The neck goes tight. The jaw follows it, sleep gets thin, and the appetite starts going strange. Exposure always sounds noble in theory and feels like being hunted in practice. Emotionally it is vicious because family systems know how to skin truth and hang it up as cruelty. They will not argue the spreadsheet first. They will argue tone and timing, then loyalty and compassion. They will say Tommy could have handled this privately. Tommy always loves being right. Tommy humiliated the family. Tommy does not understand that everyone was just trying to help people feel better. That is how scammers survive in kinship structures. They turn factual correction into emotional betrayal. Suddenly I am not the man pointing at fraud. I am the man who ruined the room by refusing to let the music do crowd control for one more month. The social fallout lasts longer than the scam itself. Weddings get weird. Seating charts get tactical, and people go quiet when I walk into kitchens because I am now the cousin who might say the unsanitized thing. That is the punishment for refusing group delusion. Not prison. Not exile on paper. Just a thousand little signals that the family would rather you had stayed quiet and let the weak get milked than make everybody face the arithmetic in public. Some branch of the family will always try to split the difference because neutrality feels mature to cowards. They will say yes, the cousin went too far, but Tommy was also extreme. That fake balance is its own insult. And exposing it does not guarantee a clean ending. The cousin might fold this version and relaunch online with a new label. The aunts might defend him harder because admitting the scam means admitting they ushered vulnerable people straight into it with their own hands. The people deepest in may cling even tighter because humiliation makes fantasy sticky. Sometimes the truth does not collapse the cult. Sometimes it just changes the logo and sends the devotees looking for a new checkout page. I know that. I choose the exposure side anyway because feeding it one more day would still make me filthier than failing to kill it cleanly. There is false hope on this side too. Maybe everybody thanks me. Maybe the refunds come. Or maybe my cousin cries, admits what he built, gets a job that involves no vulnerable customers, and spends the rest of his life apologizing at a normal human volume. That is movie nonsense. The more likely outcome is uglier. Denial and factional loyalty show up first, then passive aggressive casseroles and family lore about how Tommy overreacted get passed down to children who never even saw the event room. Fine. Better that than letting one more sad bastard walk out with a starter box and a recurring charge because I wanted Thanksgiving to stay easy. The room is confessing all of this right now. One aunt is rubbing sample oil into another woman's wrist while speaking in the breathy little cult cadence people use when they want to sound enlightened and unchallengeable at the same time. My cousin keeps glancing at me with that smile he only uses on family, the smile that says come on, do not make me say you are against healing in front of everybody. On the refreshment table there is cucumber water, dried orange slices, and a metal cash box sitting right beside them like hospitality and extraction are literally sharing a tablecloth. That is the whole scam in one image. Soft ambiance. Hard siphon. So I run both endings all the way out. If I invest, I keep the peace for a while. Family approval comes with it, along with the warm lie instead of the cold fight. I also become one more polished face making the machine feel trustworthy. I help redirect private pain into public sales. I start cashing little slices off the vulnerable. That is disgusting. If I expose it, I get labeled harsh, bitter, disloyal, dramatic, whatever word the room needs so nobody has to say accurate. I get years of weird dinners and suspicious glances. I get the role of truth bastard assigned to me permanently. Fine. But I also stop helping the scam breathe. I stop loaning my face to it. I stop acting like family love turns clean once it picks up a price ladder and a subscription model. So I choose Family Blowback. I choose Family Blowback because I would rather be the fucking problem at every reunion than become one more motherfucker grinning through a scam that sells powdered hope to people too scared or too hurt to see the wiring. The exposure side is brutal. I know that. It buys me years of family resentment and enough bad eye contact to last a decade. Still better. Cousin Wellness Cult is worse because it turns care into recruitment and asks me to help strip my own people with a calming tone and a loyalty smile. That losing side is a humiliation machine in a diffuser cloud. Let the aunts glare. Let the casseroles come laced with judgment. I will take family war over family fraud every single time. That's the fucking verdict. I made the call, and if your brain still works, you know where this lands.